Green Lights & Red Flags: FTC/BBB Rules of the Road for Advertisers
LAST DAY TO REGISTER IS WED., APRIL 23rd
On Thursday, April 24th, national advertising experts will gather in Minneapolis for Green Lights & Red Flags: FTC-BBB Rules of the Road for Advertisers, a dynamite advertising event highlighting the ‘how-to’s in complying with federal and state truth-in-advertising standards. Sponsored by the Better Business Bureau of Minnesota and North Dakota and the Federal Trade Commission, Green Lights & Red Flags will feature knowledgeable speakers discussing what you need to know about:
Advertising Law: Understanding the Rules of the Road – The FTC’s approach to ad claims, disclosures, endorsements, and substantiation
Avoiding a Promotion Commotion – Complying with new standards for rebates, gift cards, commercial email, and other promotional practices
The Secure Entrepreneur: Data Security & Consumer Privacy – Best practices to avoid, assess, and address a data security breach
If the Government Comes to Call – An inside look at federal and state consumer protection investigations
When Your Competitor Crosses the Line – Self-regulation or litigation? Weighing the options when a competitor’s practices violate the law
Presenters:
Honorable Lori Swanson, Minnesota Attorney General
Bert Hubbell, President, Better Business Bureau of Minnesota and North Dakota
Lesley Fair Attorney, Federal Trade Commission
Jim du Bois, President & CEO, Minnesota Broadcasters Association
Charles Weier Corporate Counsel, Best Buy Enterprise Services, Inc
Maureen English Carroll Advertising Attorney, ShopNBC
C. Steven Baker Director, Midwest Region, Federal Trade Commission
Rolando Berrelez, Deputy Director, Midwest Region, Federal Trade Commission
Paul Luehr, Managing Director & Deputy General Counsel, Stroz Friedberg, LLC
Prentiss Cox, Associate Clinical Professor, University of Minnesota School of Law
Karen Olson, Deputy Attorney General, Minnesota Attorney General’s Office
Rachel Williams, United States Postal Inspector
Steven Wernikoff, Attorney, Midwest Region, Federal Trade Commission
Lisa Jemtrud, Trade Practices Manager, Better Business Bureau of Minnesota and North Dakota
David Mallen, Associate Director, National Advertising Division, Council of Better Business Bureaus
Stephen R. Bergerson, Attorney, Fredrikson & Byron, P.A.
Event Partners:
Advertising Federation of Minnesota
American Association of Advertising Agencies
Department of Ethics and Business Law of the University of St. Thomas’ Opus College of Business
Greater Metropolitan Auto Dealers Association
Metropolitan Independent Business Alliance
Minneapolis Regional Chamber of Commerce
Minnesota Automobile Dealers Association
Minnesota Broadcasters Association
Minnesota Journalism Center of the University of Minnesota
Sales and Marketing Executives Association of Minneapolis/St. Paul
The workshop runs from 8:00 a.m. to 3:00 p.m. at the Metropolitan Ballroom & Clubroom, 5418 Wayzata Boulevard, Golden Valley, MN 55416. The admission fee of $130 ($100 for BBB members) includes breakfast, lunch and a CD of all workshop materials. Minnesota Board of Continuing Legal Education has approved this program for 4.5 hours of Minnesota
CLE credit..